D.H. Lawrence said, “The human soul needs actual beauty more than bread.” It’s a sentiment shared by Karim Rashid, one of the most prolific designers of this generation. With over 3,000 designs in production, 300 awards and work represented in over 35 countries, Karim imparts poetic beauty into today’s built environments.

Karim’s 2011 Keyring Collection is the first set of products branded under the designers first name. Manufactured to the highest standards, the Karim key-rings infuse a modern aesthetic both visually and sensually. The designer’s experience across disciplines translates to a diverse product line that transcends boundaries and draws from unexpected dimensions.

The key is one of the most utilitarian objects, marking the passage of our daily existence. By transforming the keyring into a contemporary art object, Karim unlocks the beauty of the world in this moment. The organic shapes and playful colors encourage you to release yourself from nostalgia, antiquated traditions, old rituals, kitsch and the meaningless.

Here at Lovekarim.com, you’ll find Karim’s signature line—your invitation to make the world a more beautiful place, one key-ring at a time.